Use carefully means "consider turning off ad block on the pages that you enjoy, so long as those pages are using reasonable adverts".
I don't use ad block because some people get paid by me seeing the ad, even if I never ever click the ads. I know I've never bought anything from an ad. I'm unlikely to ever click an ad but it does sometimes happen. (But this just proves to me that I'm never going to buy anything as a result of an ad).
I understand your point but in my case I don't like Ads and the propouse of the ads itself - they hack you brain and make you to buy things you problably don't need and you are not aware that even exists. Like everybody that surfs the internet nowadays, I have the "Brain-Ad-Filter" but that don't means that some Ads can be really annoying sometimes.
Not having AdBlock installed means that you are OK with the Ads and Ads Companies because you are not opting out.
The only downside is that the content creator is not receiving a little amount of money for my visit. That's right. And it's a pitty. But, most of the time, I would not pay parsonally most of the pages I visit with my money, and the fact that the creator of the content gets paid by a Ad company thanks to an arrangement that have done is something I don't care. If you really like the content of a page and you want to reward the author, send him some real moeny, or a beer (I have done it and it's awesome!).
> they hack you brain and make you to buy things you problably don't need
This a thousand times. I dumped my TV in 2006 and since I use AdBlock I don't see many ads - maybe when I go to the shops or at a friend's house. Thing is, I just don't have the urge to go and buy things any more. I've probably saved a fortune.
I'm doing the same (no TV, no radio and AdBlock), but found out this actually makes me more vulnerable in the situations where I can't escape the ads - IRL promotions, running TVs in bars, etc. I just sit there, staring at a washing machine commercial, not even moving... It's horrible. Otherwise, I haven't bought anything I didn't really need in years :P Although there's another test I do to stop myself from thinking I "need" something - whether I'll still enjoy it and use it after one year (or two).
The same happens to me, but I think it has the opposite of the intended effect. The "brain hack" does indeed work better at capturing my attention, but it just makes it all the more sickening to me and creates a strong negative association with the product. I suspect it even makes me more likely to actively avoid a product I would have otherwise bought.
You mean like this - https://qht.co/item?id=5374528 ? :) This was my other comment on this post, although I described mostly the practical, not emotional side of the issue.
AdBlock is the first extension I install in a fresh browser. I never click on ads anyway, so PPC ads are wasted on me. Unless they're large and intrusive, I don't tend to look at them either (banner blindness), so showing them to me doesn't help advertisers anyway.
I feel that usually ads ruin the experience for me far more than it would be justified by the $0.003 the site earns, so I can't say I feel bad.
A perfect situation for me would be to be able to pay those sites the amount they earn by showing me ads, without me seing them. I'd add a site to a list in AdBlock or some other extension; the site wouldn't show me the ads and ruin my experience, getting the $0.003 (automatically) from me, not the advertiser. Too bad such nanopayments (well, formally millipayments) are far from being simple.
It's OK because publishers have found a way around the masses doing this. "Native" advertising, a.k.a. sponsored content. Publishers wanna eat and it's a great way around ad blocking.
>consider turning off ad block on the pages that you enjoy
I never understood that logic. If you don't enjoy a website then you shouldn't visit it. That way you will only visit websites that you do enjoy, so you have no reason to use ad block.
If you're browsing websites that you've never visited before then you shouldn't be using ad block at all until you've decided if you enjoy it or not. If you do then you should make a list of each website you visit with ad block enabled and send each of them compensation for the costs they made for your free entertainment.
About visiting websites that you've never visited before. It's understandable why people have ads turned off. I don't know if they have ads or not; I don't know what ad networks they're using; I don't know if the ads will have sound or not; I don't know if the ads are secure or serving malware.
I chose not to run an ad blocker, but when you have smiley ads that shout "Hello!" at you, or that mosquito ad, well, advertisers really need to put pressure on the creators of those lousy ads to just stop doing it.
I don't use ad block because some people get paid by me seeing the ad, even if I never ever click the ads. I know I've never bought anything from an ad. I'm unlikely to ever click an ad but it does sometimes happen. (But this just proves to me that I'm never going to buy anything as a result of an ad).