I'm doing the same (no TV, no radio and AdBlock), but found out this actually makes me more vulnerable in the situations where I can't escape the ads - IRL promotions, running TVs in bars, etc. I just sit there, staring at a washing machine commercial, not even moving... It's horrible. Otherwise, I haven't bought anything I didn't really need in years :P Although there's another test I do to stop myself from thinking I "need" something - whether I'll still enjoy it and use it after one year (or two).

The same happens to me, but I think it has the opposite of the intended effect. The "brain hack" does indeed work better at capturing my attention, but it just makes it all the more sickening to me and creates a strong negative association with the product. I suspect it even makes me more likely to actively avoid a product I would have otherwise bought.

You mean like this - https://qht.co/item?id=5374528 ? :) This was my other comment on this post, although I described mostly the practical, not emotional side of the issue.