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Getting money for digital content distribution is an excellent value proposition for music makers. You need to show up at each, err, show. You only need to upload files into a distribution engine once, then every person on the planet can buy them.


Of course, it just remains to be seen if this can be accomplished. Studies have clearly shown in many occasions that humans will generally not pay for something they can get for free. In fact, we'll incur a ridiculous amount of cost just to get something for "free".

A few weeks ago, Papa Johns locations in north east Ohio gave away free pizzas worth about $5. People stood outside in the 45 degree weather, with rain, for 2 hours to get that pizza.


Yeah, people like free too much, irrationally so. Chipotle in Cambridge gave away free burritos (worth $6), and the line was over an hour long.

That said, I don't think this spells doom for micropayments. A successful "donations" model is Ben & Jerry's Free Cone day - a not-insignificant fraction of people donate to help various causes. I'd be interested to see statistics on this.


You mean like Pearl Jam's distribution and sale of their concert recordings? It's a great idea. I wish Radiohead would do the same thing. I'm actually surprised they haven't, since they definitely like extra opportunities to make money. Probably they haven't thought about it.


It's much different for established bands. But yeah, that is awesome. Pearl Jam has been very innovative ever since they took on Ticketmaster in the 90's.




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