I don't think the reason is any need for research. There have been quite a few occasions when I've made suggestions regarding how to fix obvious, major flaws. I've stopped bothering, because the response in all cases has been - not "sorry, we don't have time to implement the fix," which would be entirely forgivable, but some polite variant of "no, this is our product not yours, so we'll do things the way we want, not the way you want, so get lost."
On the bright side, that means if you are willing to set ego aside, you gain an immediate and substantial advantage over the competition.
There's such a thing as just-in-time design, where you only put as much effort (money) into it as it deserved. All rom-upgrade utilities look like suck, because, well, you only use them once and they're free. And so on.
I say it's due to laziness because if the developers had the time, they would adjust the text and scrollbars for a better experience.