A map with ratings and a phone number is exactly what I want; unfortunately I'm also getting two full-bar text ads and another 4 pay-for-placement local search ads before I get to that. Combined they take up nearly 800 pixels of vertical space, a user experience so terrible and un-Googley that I have to assume it's an error.
Update: seconds after posting this, I refreshed and the full-bar ads went away. Have they just fixed the results?
I don't think so. It looks like subsequent refreshes of the same query lower the number of sponsored links shown. I searched for "San Francisco dentists" (I'm in the Bay Area) and I got exactly what was shown in the article. Refreshed a few times, and the number of sponsored links shown was decremented by one each time until, until it got down to just the four small 2x2 ads.
Got the same behavior searching "Palo Alto dentists", though the number of sponsored links started lower.
Update: seconds after posting this, I refreshed and the full-bar ads went away. Have they just fixed the results?
Nope, the GoogleMind probably crawled the site, and upon discovering your dissatisfaction with the ads, updated your personalized results appropriately ;)
Update: seconds after posting this, I refreshed and the full-bar ads went away. Have they just fixed the results?