It is a subtly different - and more persuasive - thing to say "Here are 10 books...

meric · on March 17, 2015

When I use "you" in a sentence, people compare who they are to the "you" I've described, by trying to find differences.

When I use "I" in a sentence, people compare who they are to me, by trying to find similarities.

That's why the former is more persuasive.

meric · on March 17, 2015

Latter.

larrys · on March 16, 2015

"Imperative statements tend to evoke more visceral reactions than indicative ones."

Also as a general rule they will get more linkbaity attention.