Oh, wow, didn't know that Chrome was still 32-bit on Macs. The Linux builds have been 64-bit since early 2009, and Windows went 64-bit earlier this year. Congrats to the Chrome team. :)
(FWIW, Firefox has been 64-bit on OS X and Linux since 4.0, but we're still working on Win64 support. Of course, Microsoft kicked everyone's ass when they released Windows XP Professional x64 Edition in 2005, which included a 64-bit version of IE6.)
From what I have read, for software which wasn't originally developed for Windows, especially if the code base is old enough, porting to 64-bit is harder on Windows than on other systems.
The problem is that, while the Unix-based world went the LP64 way (int is 32-bit, long and pointers are 64-bit), Windows went the LLP64 way (int and long are 32-bit, pointers are 64-bit). A lot of Unix programmers tended to behave as if "long" was the largest native type ("long long" on 32-bit uses a pair of registers). They have to scrub their whole code base for things like assuming an object's size or array index will always fit on a "long".
For software originally developed for Windows, LLP64 was supposed to make porting easier, since unlike on the Unix world (where "long" could be 32-bit or 64-bit), a lot of Windows programs assumed a LONG was always 32-bit, and that assumption was baked into file formats and IPC protocols.
Newly developed software has it easier; programmers nowadays keep in mind that there are relevant systems where sizeof(long) < sizeof(size_t), and since the C99 standard they have the stdint.h types to help (even on Windows with its pre-C99 compilers, since it's easy to find a working stdint.h for them).
----
As for Mac OS X, the porting problem is Carbon. If the code base is old enough, it'll be using Carbon, which AFAIK is not available for 64-bit.
(FWIW, Firefox has been 64-bit on OS X and Linux since 4.0, but we're still working on Win64 support. Of course, Microsoft kicked everyone's ass when they released Windows XP Professional x64 Edition in 2005, which included a 64-bit version of IE6.)