They're also getting the benefit of easy and quick payment.
If a big chain tried to go cash and check only, how well do you think that would go over? Even if they included debit cards, my guess is it would be a big problem. I bet shareholders would revolt. The only reason they may get away with this is Apple Pay isn't established yet so there is no perceived 'loss'. Another commenter was right that if Apple pay impacts their growth numbers they may be forced to reconsider.
If a big chain tried to go cash and check only, how well do you think that would go over? Even if they included debit cards, my guess is it would be a big problem. I bet shareholders would revolt. The only reason they may get away with this is Apple Pay isn't established yet so there is no perceived 'loss'. Another commenter was right that if Apple pay impacts their growth numbers they may be forced to reconsider.