We've done things a bit differently than what most newspapers and the AP have talked about. For one, we've worked really hard to enhance the overall reading experience for subscribers. They get a better "window" into the free content. It's ad free, they can read it on the pooper when they print out a PDF, etc. There's also full text (including 23 page reviews) RSS available. We actually wanted to give subscribers free Kindle subscriptions too, but that wasn't possible.
The content that is behind a paywall is going to be less broadly appealing, and supplementary to what's already freely available.
The most interesting thing, and probably the most daring, is the whole editorial round table thing. If it works as planned, we'll basically be giving subscribers a great deal of influence over what the site publishes, and vast amounts of information that media sites don't generally give out. There's already a planned discussion, for instance, on the economics of producing long form content, all because subscribers consistently ask for more of it. We may not be able to deliver it as much as they or we want, but we are going to involve them in those discussions.
The content that is behind a paywall is going to be less broadly appealing, and supplementary to what's already freely available.
The most interesting thing, and probably the most daring, is the whole editorial round table thing. If it works as planned, we'll basically be giving subscribers a great deal of influence over what the site publishes, and vast amounts of information that media sites don't generally give out. There's already a planned discussion, for instance, on the economics of producing long form content, all because subscribers consistently ask for more of it. We may not be able to deliver it as much as they or we want, but we are going to involve them in those discussions.