"That is specifically the cult of personality referred to."
But you are merely doing the same thing, except that you revere the author of the article more than the PayPal founder. Why should the article writer be more right than the PayPal founder?
This is the 'atheism is just another religion' argument, or the 'not being racist is just another racial preference' argument. You can't see the difference?
I don't know anything about dkarapetyan other than I agree with them that too many look to a cult of personality to give them the rituals to achieve the same sort of success.
Whereas "paypal founder" is an intended signal, that if you do what they suggest, you will have similar success as "paypal founder."
But you are merely doing the same thing, except that you revere the author of the article more than the PayPal founder. Why should the article writer be more right than the PayPal founder?