> It's not fair to compare email campaigns to calling a company on the phone. Apples and Oranges.
Sure it is - they're both customer contact via an interactive channel. The fact that it's cheaper for them to send e-mail than to call does not imply that they should spend less money dealing with e-mail.
My time matters and a company that respects it gets my biz from one that doesn't.
And, it's not like they can't spend the money that they save on using e-mail instead of phone (or USPS mail) to buy e-mail processing software. Sure, there will be some messages that it won't handle, but it can handle the vast majority, leaving them plenty of time to handle exceptions.
Sure it is - they're both customer contact via an interactive channel. The fact that it's cheaper for them to send e-mail than to call does not imply that they should spend less money dealing with e-mail.
My time matters and a company that respects it gets my biz from one that doesn't.
And, it's not like they can't spend the money that they save on using e-mail instead of phone (or USPS mail) to buy e-mail processing software. Sure, there will be some messages that it won't handle, but it can handle the vast majority, leaving them plenty of time to handle exceptions.