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Just because it's old school, doesn't mean it has to reference Nintendo! Don't forget computers and arcades had games too! Anyone remember that old 4 player monster truck arcade game? It had women dressed in a similar fashion when you won and I'm pretty sure a few other racing games did as well, it just went with that genre. They were even quite animated!

When I saw her pop up I instantly laughed and thought it was perfect because it's exactly what I'd expect based on my rough memory of old arcade games. If I actually viewed their site content first, I would have thought it was even more fitting, I mean look at their stuff! Regardless of what you think about the professionalism or sexism of it, they picked a reference and followed through on the full shebang perfectly, and that's what sells it, the complete well thought out package. They nailed the joke. The bonus that made it even funnier is the nostalgia surprise. I wasn't expecting the woman because I hadn't remembered those games in years, but when it popped up I went damn, that's SO how those games were! I can't believe they did that shit back then! My next thought was I gotta hire these guys and learn more. I hadn't even seen the rest of the site yet.

They know their audience and they seem to do a great deep dive appeal to them. These guys feel like they'd be polarizing, which is a better place to be then most the marketing companies out there. Use at your own risk. These guys seem awesome, and you seem to hate them, but here we are talking about them.

Doesn't a 1980s video game joke out date bro culture by like 25 years? I know what you are trying to say, but it just feels like a stretch given the context. The 1980s is kind of their thing. They have a match book with a naked women as a portfolio item for god's sake! Nothing here is screaming bro. Not all branding companies work for clean, tidy tech companies or insurance companies, some work for people who want attitude or character, you've found one of those. It's clear you are dealing with actual artists and creatives here, ones with an actual passion in what they create, that's a big damn plus.



I find it so strange though: who are their target audience, exactly?


I don't know, say Al Gore and Google! Read the site man, most of their projects say who they were for, and those were 2 of them. I'd consider hiring them for almost any project except a stale B2B company. People who want something cool and original, those who want a truly unique style/brand.




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