That's the line that threw me off too. "Hip and edgy" is an amateur-hour schoolyard taunt. "Making simple software and charging heaps" would have been enough and kind of funny.
And the meanness made me overlook the funny bits like the subheader about less and more, and some of the sections, the quote by Ghandi, and the completely gratuitous "Happy Wednesday" way up in the corner that changes, depending on the day (http://stackoverflow.com/questions/19865106/how-does-37signa...).
And the meanness made me overlook the funny bits like the subheader about less and more, and some of the sections, the quote by Ghandi, and the completely gratuitous "Happy Wednesday" way up in the corner that changes, depending on the day (http://stackoverflow.com/questions/19865106/how-does-37signa...).