I want the feeling of getting what I'm searching for and the ability to skim and find it instantly on the results page without distraction. This isn't as subjective as feelings.. You can easily come up with a set of queries you used in the last year to find what you were looking for and ask: did the search engine return it as top N results?

edit: in general, as far as marketing is concerned, I agree that you should be in the business of selling feelings around your product, but I think you over-generalized.