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mikro2nd
on July 4, 2013
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Why the McWrap Is So Important to McDonald's
The most telling comment? "[H]is goal is to change people’s perceptions about McDonald’s food not being real"
Not "His goal is to change McDonalds food into something real". Just all about perception/spin.
arkitaip
on July 4, 2013
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Well, it is marketing after all...
lesslaw
on July 4, 2013
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See also "Healthy looking hair", "Younger looking skin" etc. etc.
derleth
on July 4, 2013
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It is real. It may not serve your goals, however.
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Not "His goal is to change McDonalds food into something real". Just all about perception/spin.