1. Tagline - Make people understand what you're doing within 1 - 2 seconds. Most people don't read at all.
2. Better call to action - I generally prefer to have one priority over another. Making it blue and red communicate the same priority, and remember Barry's paradox of choices? It made me not clicking both. I learned call to action a lot from here: http://www.uxbooth.com/blog/good-call-to-action-buttons/
1. Tagline - Make people understand what you're doing within 1 - 2 seconds. Most people don't read at all.
2. Better call to action - I generally prefer to have one priority over another. Making it blue and red communicate the same priority, and remember Barry's paradox of choices? It made me not clicking both. I learned call to action a lot from here: http://www.uxbooth.com/blog/good-call-to-action-buttons/
Good luck!