"How can your variable costs exceed your revenue by so much? You might as well not be in business."
I found it in the scribd doc,
"What value, then, was Ecomom providing to our customers? We became simply a middleman, and one that incurred double freight"
Basically they competed with amazon, whole foods, and walmart and lost miserably. either they discounted so heavily they could never dream of profiting, or when they abolished discounts, sales collapsed.
There's a strong cultural demand to not speak ill of the dead... but if the whole story were not tinted with the CEOs death, I think the tone would be astoundingly negative toward the CEO... What was he thinking...
I found it in the scribd doc,
"What value, then, was Ecomom providing to our customers? We became simply a middleman, and one that incurred double freight"
Basically they competed with amazon, whole foods, and walmart and lost miserably. either they discounted so heavily they could never dream of profiting, or when they abolished discounts, sales collapsed.
There's a strong cultural demand to not speak ill of the dead... but if the whole story were not tinted with the CEOs death, I think the tone would be astoundingly negative toward the CEO... What was he thinking...