Sure, it's made $2M in it's first day. It'll likely top out at about $7-10M, because that's how Kickstarter projects which receive early publicity go in terms of growth - they receive about 1/3 of their total funding in the first 24 hours - see below.
$10M doesn't create a TV show. It certainly isn't going to create a movie with well know actors like Veronica Mars - there are definitely other parties kicking in for this.
> $10M doesn't create a TV show. It certainly isn't going to create a movie with well know actors like Veronica Mars
...I somewhat disagree. If you're financing a film of an existing property with a lot of goodwill around it (i.e, Veronica Mars), with a short shooting period (2-3 weeks, which is what they're talking about here), then you'll probably be able to get your cast to work at union rates along with points/profit participation.
US TV tends to be on the expensive side, but that doesn't mean you can't produce quality TV for less. In the UK the BBC tends to budget around $750,000-$1,000,000 per episode for prime-time drama, which gives you a good ten episode season for your $10 million.
I don't know how accurate this [1] is (because the citation link is dead), but Wikipedia claims Veronica Mars cost about $1.7 million per episode ($2.1 million for the Season 1 finale). Each episode is 1 hour, so double that, and you assume that the movie would cost about $4.2 million if it had the same quality as the show. And that's not even taking into account that the director and Kristen Bell probably will do the work for less since it seems to be a pet project of theirs. Overall, it seems like it'd be really easy to make back the investment on this one.
$10M doesn't create a TV show. It certainly isn't going to create a movie with well know actors like Veronica Mars - there are definitely other parties kicking in for this.
[1] http://www.kicktraq.com/projects/ouya/ouya-a-new-kind-of-vid... [2] http://www.kicktraq.com/projects/obsidian/project-eternity/#... [3] http://www.kicktraq.com/projects/inxile/wasteland-2/#chart-d...