Because it would first require one to acknowledge that they are no longer ahead. In some cultures this sort of thing is extremely difficult.

In humans*

Comedian Ronny Chieng has a bit about this: (sorry for short) https://www.youtube.com/shorts/1cmCueTZz1A

In the west greater education doesn't lead to people wanting to live in a factory compound in communal dorms with suicide nets where they can be woken up at midnight to start a shift on a whim. Doesn't lead to people wanting to eat all their meals in a cafeteria with the other people on their shift. The factories I visited even their children went to school in a school within the compound.