Exactly! With many people moving to AI-driven search, if you are not in their indexes you traffic will reduce even further.
And I say this as someone who built a search engine with no AI: I know my audience for that service is very niche, with the vast majority of people using AI search because it's more convenient.
- If LLM knows about your content, people don't really need to visit your site
- LLM crawlers can be pretty aggressive and eat up a lot of traffic
- Google will not suggest its misleading "summaries" from its search for your site
- Some people just hate LLMs that much ¯\_(ツ)_/¯