These guys are New York, and it seems like their leagal-eagle's have raised some concerns. This does not smell like bus-dev, or pr, or typical CEO brainstorming at work. so, it would be very fascinating to see what they are seeing internally. we can speculate, but that's not likely going to get us the same look at the situation.
I disagree. If huge product failures/not-quite-scams-but-might-as-well-be keep happening, people will loose faith in the Kickstarter brand. This is them protecting themselves, and their community.
If the real motive is to prevent scams/failures-to-deliver, that's OK. But that's almost the opposite concern from the headline -- "not a store" -- about just using Kickstarter as a channel for moving already-developed, riskless product inventory.