If you attempt this, I suggest you make a deal with a motel chain: When a customer checks into a room, they discover a little sign on the bed. The sign says, "Like this mattress? Get a brand-new copy delivered to your home for $X00 by visiting mattressr.com and entering bed code MEDIUMSOFT-23."
Westin and 'W' hotels are the #2 and #1 "tier" hotels in the same company, Starwood. And it seems that the 'W' bed costs about $500 more than the "Westin" version. Fitting.
St. Regis and Luxury Collection (some of which are branded as Sheratons, strangely...) are the highest, but there isn't a strict ordering of W, Westin, Le Meridien. I'd probably say it goes W, Le Meridien, Westin, but individual properties have a lot of variation. then Sheraton, then Element and Aloft, then Four Points. There are individual Sheratons which are worse than Four Points though.
I prefer the Westin bed to the W bed; I've probably spent >100 nights in each.