Why is there an obsession with calling things "magical"? Technology is the opposite of magic. The word "magical" both creates unrealistic expectations and handwaves over all of the incredible technology inside.
The industry should use words like "brilliant" instead of "magical" to emphasize the skill and dedication required to create amazing products, instead of tacitly implying that they are outputs of inscrutable black-box processes. Kids who ride this skateboard realize that someday, they could engineer something even better than it.
Word choice absolutely does affect how people think. Terms like "intelligent design" exploit this by cloaking nonsense in the guise of logic, and if you explain to a kid that a lightbulb or an electric skateboard works by "magic" that's a lot less inspiring than saying "a kid just like you studied how things work and invented it."
