As a business Google's interest is in showing ads that make it the most money - if they quickly show just the relevant information then Google loses advertising opportunities.
To an extent, it is the web equivalent of irl super markets intentionally moving stuff around and having checkout displays.
> As a business Google's interest is in showing ads that make it the most money - if they quickly show just the relevant information then Google loses advertising opportunities.
This is just a question of UX- the purpose of their search engine was already to show the most relevant information (ie. links), but they just put some semi-relevant information (ie. sponsored links) first, and make a fortune. They can just do the same with AI results.
As a business Google's interest is in showing ads that make it the most money - if they quickly show just the relevant information then Google loses advertising opportunities.
To an extent, it is the web equivalent of irl super markets intentionally moving stuff around and having checkout displays.