"Allen says artificial intelligence and machine learning could transform this even further – algorithms could look at your previous choices when you last visited a restaurant and suggest other items you might like.
“The restaurant industry has probably spent tens of billions of dollars over the years trying to understand menu design, menu engineering and psychology,” he says. “But the opportunities presented by the fourth industrial revolution are huge. Imagine being able to order a meal that has been designed to include your favourite foods with a single click.”
Well, no, as the article suggests, AI will instead be used to direct diners to the most profitable menu item.
If it's anything like the recommendation engines Amazon et al currently use, you'll order General Tso's chicken once and then for the next year every recommendation will be slight variations of General Tso's chicken from restaurants with weird names you've never heard of.
[Recommended for you] General Tso’s Chicken - Legendary Sweet & Spicy Juicy Tender Pre-Cooked Masterpiece, 24 oz Frozen Feast for Dinner Warriors - 5-Minute Meal Magic, Famous Chinese Food Delight
[Overall Pick] Orange Chicken - Famous Crispy Sweet Sour Flavor - 2024 New Improve Version - Special Gourmet Frozen Fast Cook Meal for Happy Eating Time
But restaurants in most places are in intense competition with each other on both taste and price, so this would only benefit the consumer? What model of the industry would indicate otherwise?
“The restaurant industry has probably spent tens of billions of dollars over the years trying to understand menu design, menu engineering and psychology,” he says. “But the opportunities presented by the fourth industrial revolution are huge. Imagine being able to order a meal that has been designed to include your favourite foods with a single click.”
Well, no, as the article suggests, AI will instead be used to direct diners to the most profitable menu item.