You want your call-to-action verb to match the verb in the user's mind when they visit the site, or they may not recognize it as the action they wanted and skip over it.
I'd guess that people think of coupons as something you "use" more than "redeem", so maybe that'd be a better verb.
But – since it can be tricky to get inside your users' heads like that, I prefer to phrase links like this as a question, like "Have a Living Social coupon?" That way there's much less potential for a mental-model mismatch.
You want your call-to-action verb to match the verb in the user's mind when they visit the site, or they may not recognize it as the action they wanted and skip over it.
I'd guess that people think of coupons as something you "use" more than "redeem", so maybe that'd be a better verb.
But – since it can be tricky to get inside your users' heads like that, I prefer to phrase links like this as a question, like "Have a Living Social coupon?" That way there's much less potential for a mental-model mismatch.