They don't; OpenAI maintains a separation between "general population" ChatGPT Frontend and the LLM API on purpose. It's arguably a good purpose.
And the issue should really be inverted: it's not about excluding less technically savvy users - it's about recognizing a market niche of more sophisticated users, that really want that feature, can likely pay more for it, give you word-of-mouth marketing for free if you execute well. It's a niche so underserved that you don't even have to compete with scammers and shovelware all that much.
And the issue should really be inverted: it's not about excluding less technically savvy users - it's about recognizing a market niche of more sophisticated users, that really want that feature, can likely pay more for it, give you word-of-mouth marketing for free if you execute well. It's a niche so underserved that you don't even have to compete with scammers and shovelware all that much.