It's abundantly clear that these companies are restricting what can be generated, sometimes to hilarity. Bing's image generator will straight up tell you this.
It’s fully believable that the architecture behind SD3 requires more parameters to perform at the level of 1.5 though. SD3 does genuinely do “better” than 1.5 by many metrics it’s just that it is simultaneously really bad.
People have stirred them into believing conspiracy theories about SD3 when the simplest explanation is that smaller models are just clearly worse.