Part of it is certainly the novelty factor. You can only be "paired" with exactly 1 other person.
Part of it (for me), is that communications with my wife are via a separate stack, separate notifications that are easier to manage, and the ability to share more than you can in MMS (a silly sketch, or a map location).
Pair cuts out all the "noise" of other systems and gives you something that makes you feel like communications with that one other person are something more unique and "out of band" than all your other notification streams.
Personally, I haven't figured out if Pair is a product or a feature, but that doesn't really matter to me right now.
Part of it (for me), is that communications with my wife are via a separate stack, separate notifications that are easier to manage, and the ability to share more than you can in MMS (a silly sketch, or a map location).
Pair cuts out all the "noise" of other systems and gives you something that makes you feel like communications with that one other person are something more unique and "out of band" than all your other notification streams.
Personally, I haven't figured out if Pair is a product or a feature, but that doesn't really matter to me right now.