That may be true, but Portent is an SEO firm and Ian is addressing a certain type of braindead SEO who jumped on the infographics bandwagon as a link building strategy.
They tend to know not, nor care, a thing about visual design of quantitative information. They think they're executing a strategy because their fingers are moving on the keyboard.
Then they don't get results and wonder why. The point is to tell them they aren't even in the right ballpark.
They tend to know not, nor care, a thing about visual design of quantitative information. They think they're executing a strategy because their fingers are moving on the keyboard.
Then they don't get results and wonder why. The point is to tell them they aren't even in the right ballpark.