It’s not getting dropped. If OpenAI’s models get good enough, search traffic will crater and Google will fall on extremely hard times for lack of ad revenue. At the same time, if they fail to integrate state of the art generative features into Workspace, people will go to Microsoft, where GPT-4 is presently handing Google their ass. Yes, Google Duet for Workspace totally sucks; I suspect their trial conversion rate approaches 0%.
This is a make it or break it problem for Google and they will get it right or they won’t get it at all.
not at all. I feel (this data is from running SEM for large website(s)) that Google earns most of their revenue from tactical searches. For instance, most people search for website names instead of typing the url. This creates a massive tactical search traffic base for google and brings largest revenue for them. There is a huge competition in this category as most competitors bid on others.
Similarly, product searches are second largest category in which they make tonnes of money. This is also done by people as they don't really like to search on amazon or other ecommerce sites. This is also a huge money spinner for them.
Both of these are not going anywhere as both of these are tactical spends.
Now let us come to long tail. These are again big money and are at risk for Google. However, you have to understand that Goog ads are clicked by most tier 2 users. We, techies, do not really click at ads. We go for organic ranking (mostly). We are the base of chatGPT right now. Tier 2 and lower users don't really use chatgpt.
Even if they do, they would not do it for product discovery or site discovery as it has too much friction: go to chat.openai.com, type in your question, it responds in slow, jerky manner vs just type in browser bar what you are thinking.
To top it, Chatgpt also has stale data. Moreover, it is heavily lobotomized to not give any controversial or edgy answers. This curtails usefulness of chatgpt.
I have for programming searches. ChatGPT can give me things that would take 5+ minutes of searching to hone in on. Then again, I run an ad blocker so no loss for them.
Honestly google probably doesnt make any money at all on searches like "how do call rust from python?". They make money on searches with buy intent where people search for "buy gps for car"
I have a browser extension (ChatGPTBox) that puts ChatGPT one click away on every DDG search I do, and it's certainly now often where I go next if DDG doesn't get me the result vs appending "!g" (to send the search to Google).
In that respect it's not replacing all my searches, but it seems to be replacing the "hard ones" where it's hard to compete with Google at a disproportional rate. If that is actually the case, it'd spell bad news for Google whether or not it kills search - if it becomes cheaper/easier to compete by offering a mix of less complete search with an OpenAI integration, it opens the door for far more attempts at competing with them.
For any domain specific questions or discussions I use ChatGPT because it’s so much better than Google. People underestimate how many fields it’s already valuable in beyond programming.
I use Google for basic bitch things like finding a company website or what time is it in Tokyo.
I think new generation using tiktok for search had more impact than AI.
The current issue with chatGPT is the freshness of the data, accuracy second to that. If they manage to constantly feed their model with new data then it might be a true contender imo
This is a make it or break it problem for Google and they will get it right or they won’t get it at all.