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Rumor: Nexus tablet is a “done deal” (androidandme.com)
37 points by taylorbuley on March 16, 2012 | hide | past | favorite | 44 comments


What does the Nexus brand mean anymore, though?

I'm not even trying to be sarcastic. I can't figure out why I should be excited about this. Okay, Google's cooperating with some unnamed hardware manufacturer and some unnamed wireless carrier to produce this device, but what does that mean for me?

Nexus doesn't mean that it's produced with a given hardware manufacturer, or even a given set of hardware (beyond the implication that it's generally the best available at the time). For phones, it doesn't mean that it's tied to any given carrier, though it also doesn't necessarily mean that it can be used between carriers either (thanks to the GSM/CDMA incompatibility). It doesn't mean that the device won't have carrier bloatware on it. It doesn't mean that the device will be the first to receive updates (for proof: take a look at the angry Nexus S users who still don't have ICS). It doesn't even mean (anymore) that the device will receive updates directly from Google! Since Google's now apparently establishing a two-versions-per-year schedule for Android, those once-valuable promises mean absolutely nothing.

I have a Galaxy Nexus, and I love it - I'm glad I upgraded. But I honestly don't know what Google thinks the Nexus brand means - maybe they have some idea, but they're not doing a great job of communicating it to even a tech-savvy Android user. I'm glad that Google took the UI to the next level on ICS, but unless they solve this problem very soon, Android's in trouble.


Nexus devices get updates sooner and longer than other devices. I'll never buy a non-Nexus Android device until other manufacturers build up a better track record in that regard.


Not anymore, though. The Galaxy SII has already received an ICS update. Google still hasn't even announced the date for the Nexus S ICS update, and the Nexus One won't be updated at all. The only Nexus device running ICS is the Galaxy Nexus, which was released with ICS, and even the Galaxy Nexus is receiving OTA updates from Verizon, not directly from Google.

So Nexus devices aren't updated sooner, and they don't even receive more than one major version update. With a six-month release cycle, that means that even the Nexus devices will have a very short shelf life and will be behind very quickly.

If that's the case, then the only advantage is being able to unlock the bootloader - but that's not specific to Nexus phones, and if you still have to install a custom ROM to keep your phone up-to-date after only 6-12 months, how much of an 'advantage' is that?


The Nexus One won't be getting an official ICS update from Google because the hardware can't support it, not because Google are too lazy to push one.


This is patently false. 1) There is a stable build of ICS for the N1. The only hiccup is the video driver which is not being officially developed/released. Hboot was reformatted and it works quite well.

2) Apple upgrades older hardware with "lite" versions of their OS update. See iOS 4 for 3g (not an iOS expert, expecting corrections). No reason Google couldn't do this or at least release an optional experimental update. Sheesh, it's not like the rest of their stuff isn't beta.

They really need to get their house in order. The Nexus brand has erroded even with the hardcore fans (such as myself)

Here I am holding my beautiful but abandoned N1.


My Nexus S received its ICS update back in November. So that part isn't accurate.


First, not all received the update. Second, Google froze the update when they found a battery-drain bug, so even those that were intended to be upgraded could only be upgraded within a short window.

The point is not whether or not there exist Nexus S devices that have received an update - the point is that most Nexus S devices have not yet received it, and are still unable to update through any official means.


No. The point is that the Nexus S was planned to receive ICS many months before any other phone (aside from the Galaxy Nexus). If you had any other phone you had to wait a long time to even get confirmation that your current flagship device would even get ICS. Most enthusiasts run ICS on their Nexus S and have done so for months. And google never announces when to roll out updates since it isn't rolled out for everyone at once.

And don't blame google for the messed up market in the US. Best of all is that you are not locked in some vendor version of android. Even if some carrier managed to install bejeweled on your device (again, sucks to be in the US?) that's it, you don't get a vendor specific phone-application etc. etc.

Nexus devices are getting updates sooner, they get longer support, they don't get ruined by bloatware (you might still argue that they don't get enough support, or get updates soon enough but you can't get anything better in the android world). You've tried but you seriously can't point to a single exception to that (surprised it took samsung so long to get ICS out for SGSII, it took HTC what, two weeks to roll out Froyo for the Desire?). Given the current situation the only reason I'd ever not chosing a Nexus was if I intended to use a custom rom from the get go, with a Nexus I don't have to fiddle with that.

A lot of phones released after the Nexus S will never get ICS. Regardless of whether their hardware can take it or not. HTC won't update the Desire Z (pretty much same hardware as the Desire HD (which will get ICS)) because they don't feel like updating sense for it, and without sense they can't possible give you ICS...

Can anyone even point to a phone that was released before the Nexus S but will still get ICS?


The Nexus S received the update. The Nexus S 4G (on Sprint) did NOT YET receive the update.

-- Nexus S 4G owner.


I have a Nexus S (non-4G) in Canada, still waiting.


Yes, Verizon screwed Google over with Wallet on the Galaxy Nexus, I bet there won't be another Google flagship device on Verizon for a long time. But Google's intention is still that Nexus means the latest unmodified Android drop.


Except it's not the latest unmodified Android - the Nexus S was top-of-the-line less than a year ago. Within six months, Google releases ICS, so you'd expect that it would be updated promptly.

...and yet, five months later we still have no idea when Google will update the Nexus S to ICS. And unlike the carriers, they're the ones who developed the entire system, so it makes you wonder what devices they were using, and why it would be so hard to make sure ICS could run on the most recent publicly-available device.

If it takes Google 5-6 months to update their own phone, then by the time the Galaxy Nexus is upgraded to Jelly Bean, it'll already be out-of-date anyway.

So even if the Google Wallet mishap were a mistake, if having an unmodified-but-unupdated stock phone is the only difference, I'd rather just scan the market for the best available phone with an unlockable bootloader and install a custom ROM myself. No carrier bloatware, and then I actually get the updates before the updates themselves are made obsolete by the new version.


> five months later we still have no idea when Google will update the Nexus S to ICS

It should be noted that only the Nexus S 4G doesn't have ICS, the normal Nexus S does.


No, that should not be noted. Yes, a few people got a broken OTA for the normal Nexus S last year. But most phones have not received an update and there are only rumors of when one will appear.


I genuinely thought that all Nexus devices were stock Android without carrier modifications. Is this not the case?


The galaxy nexus released to Verizon had no google wallet and added one or two pieces of Verizon specific software including their backup assistant. I don't believe either piece of vendor bloatware could be removed just disabled.

edit: The other pieces of software is My Verizon Mobile.


I have a galaxy nexus (verizon version) and yes, they can be disabled in the same manner as any other app on the device (hold pressing and dragging it to the top of the screen under app info and clicking disable afterwards).

If that does not go far enough, you can flash the stock firmware from Google http://code.google.com/android/nexus/images.html


My Verizon Mobile allows you to check your data usage. I don't think they can really get away from that.


For those users with grandfathered unlimited accounts there is no need to care about data usage. At the very least it should be optional and removable, which it isn't.


Not anymore. The Verizon Galaxy Nexus has some bloatware, and Google Wallet was disabled. (You can re-enable it if you root/reflash, but then it registers as an 'unsupported device', so the officially supported device doesn't have all of the ICS features)

And even if that were the only difference, then there's not much to be excited about.

If you really want that, you're one of the 2%, and you're probably interested enough to go through the now-painless process of rooting/unlocking and flashing a custom ROM to get a 'vanilla android'.

And the other 98% of Android users don't care if they have bloatware/Sense/TouchWiz/Blur, because they don't even know the difference.

So even though the Nexus is not always a stock Android phone anymore, even if it were, that's not enough to get that excited about, either as a developer/modder/tinkerer or as a casual user.


You don't have to root the Verizon Galaxy Nexus to run Wallet. You simply have to install the Google Shopper app and auth it first.


Summary:

"a tablet of the highest quality"

"quad-core Tegra 3 processor is out"

"target price has been lowered to $149"

It seems to me that you can have one or the other. You can make a solid $149 tablet with many compromises. Or you can make a tablet that has top (ipad) quality hardware. You can't really do both without shoveling money into the toilet.

Indeed Asus already makes a tablet with top quality hardware. It sells for $499.


Yeah, it's funny to hear people trashing Android tablets when I'm sitting with a Transformer Prime right now. It works great, and does everything I could ask for from a tablet.


I suspect that you do need a reasonable app ecosystem to get a tablet off the ground, but that once you've got the bases covered the difference between 100k apps and 400k apps becomes largely academic. If you've got a solid browser, clients for email, Facebook, and Twitter, and a reasonable ebook, movie, music and photo apps you've covered the needs of 90% of your potential buyers. Oh and Angry Birds, of course.

Which is why I expect Apple to continue to own the top end of the tablet market but continue to lose overall marketshare to the greater diversity of increasingly acceptable Android alternatives. I particularly think that the 7" form factor is going to be more than a niche and the pain Android developers have suffered up front in coding to multiple screen sizes and form factors is going to pay off.


The "tablet of the highest quality" has been around for a while, when the quoted price was still $250. So it's possible that this status has recently been superseded by the new target price (and thus downgraded processor).


Is there any way to produce a tablet of comparable spec to iPad for less money? My understanding was that Apple owns enough of the require infrastructure and produces at large enough scale that they Apple are effectively impossible to undercut. Unless the Android tablet is sold for a loss of course.


You don't have to "make" it for less than Apple to be competitive, as long as you're willing to live with a smaller margin. So, if iPad costs Apple $350 to make to sell for $499 at a margin of $149, someone else can make it for $400 and sell it for $499 at a lower margin. Of course you have to take retailer's margin and other things into account but my argument stands.


Except...

You may not be able to undercut apple on cost, but Apple products carry ridiculously high profit margins. You don't have to sell at a loss to beat Apple's retail prices, you just need to sell at a lower profit margin.


Hmm, so assuming it's about on par with the Kindle Fire, we're looking at about $200 to manufacture (http://www.isuppli.com/Teardowns/News/Pages/Amazon-Kindle-Fi...). Throw in an additional $50 for marketing/distribution/shipping/design/overhead, and Google is looking at losing $100 per unit if they price this thing at $150. Amazing the lengths some people will go to to make a few dollars a month from ads.


I think the Nexus is about letting developers start working with next year's version of Android, not about making money.


Personally I'd like to see a more developer oriented tablet approach from google, something like what happened with G+ on the social network scene. Take a little more risk for the hardcore users, because if you're targeting the casual user you already lost to the Ipad.


There's a huge untapped market of casual users that are too price sensitive to be buying the iPad. That's very likely the market a $100-250 tablet would be aimed at. This is the same market that the kindle fire is already selling to. In the case of the fire the hardware is mediocre and I would expect the same from whatever this device is supposed to be.


There's also a market that considers the 10" form factor uncomfortably large.

Personally I think Apple is going to come to regret refusing to cater to users that want a phone bigger than the iPhone or a tablet smaller than the iPad.


I would agree that there's a huge market for a smaller than 10" tablets and the iPad specifically.

I'm not a big fan of the Kindle Fire (I own one) or the Blackberry playbook. The 7" size is great for reading books but the weight is too heavy for prolonged use in many sitting positions considering the size. I would expect the smaller devices to be much lighter than they are.


This seems like it might be a decent Android competitor to the iPod touch, which is actually a pretty smart move.


The only way for Google to ship something like this at this price point is to eat a big chunk of the production costs and sell it at a loss.


Which I can almost- almost!- see them doing. The iPad utterly dominates the tablet landspace, and Android tablets hasn't had anywhere near the success Android phones have.


>The iPad utterly dominates the tablet landspace

The reason for this is, I think, kind of obvious: everyone needs a phone. Most people buying new phones opt for smartphones, and the cheapest smartphones are droids. They serve the market.

Tablets, however, are a luxury item. They're not a necessity like a phone, nor are they a productivity item in the same way a laptop is. The people who buy them are buying them as luxury/status items, and that means Apple. Just as those who buy phones for status buy iphones, so too do those who buy tablets buy ipads.

The only people who buy luxury phones and tablets, but opt for android, tend to be the technorati which is a much smaller market than Apple appeals to.


"Tablets, however, are a luxury item... The people who buy them are buying them as luxury/status items, and that means Apple."

iPads replace laptops for many people which explodes your hypothesis. I've never purchased a laptop in my life due to expense but I did buy an ipad. New category =/= luxury.

Apple has won this category because (among other things) they were the first successful entrant, their software is more refined, their ecosystem is better and their distribution is leagues better.


But this just means that a laptop would also have been a luxury for you. Apparently you don't need a mobile computer or you would have bought one before the tablet became an option.

Like a lot of people I'm working on the go all the time and as much as I like tablets for certain things I need a real laptop.


"But this just means that a laptop would also have been a luxury for you."

You're pivoting to a very circular definition of luxury here. A laptop is something that would have been very useful to me, as it turns out it always ended up one lower then other things on the budgetary priority. That doens't make it a luxury/status item as you said 3 up.

Ultimately there's a contradiction in your claim that a laptop in general is not a luxury/status good ("sign of affluence" - wiki) but a cheaper iPad, which often functions as a laptop substitute, somehow is.


It's funny that you make this comparison. Telephones used to be considered a luxury item, and they carried a luxury tax in the US until about a decade ago (to pay for the Spanish-American war, initially).


Apple's market share in tablets has now fallen to 54% and Android sales are picking up, particularly the fire. I expect Apple will remain the top seller in this market for some time but their era of dominance seems to be drawing to a close.


can't wait till we get a native Ubuntu tablet. Canonical says they are in the talks with hw vendors.




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