Now that you know that this segment of customers have a higher lifetime value th... | Hacker News

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		tmcneal on March 16, 2012 \| parent \| context \| favorite \| on: Fab & Custora calculate the the lifetime value of ... Now that you know that this segment of customers have a higher lifetime value than non-tablet users, how do you intend to capitalize on this knowledge? I understand you can't get too specific on future strategy... but has this data changed how you intend to develop and market your mobile channel in the future?

betashop on March 16, 2012 [–]

Absolutely. I would bet we are one of the few mass market companies trying to think mObile first in terms of marketing , product, etc.

Excuse typos I'm on a plane on my iPad ;-)

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