Any site that accepts advertising is automatically tainted. (CR never takes advertising.) Yelp wants its reviews to be believed and for establishments to pay for advertising.
Maybe they're good at balancing the two, but when it comes time to close the quarterly report, you know which one is going to win out.
This is very interesting. Perhaps this is Yelp's Achilles heal. A non-advertising based review site could be far more credible. Maybe some sort of freemium model could take them down by virtue of being more credible...
Any site that accepts advertising is automatically tainted. (CR never takes advertising.) Yelp wants its reviews to be believed and for establishments to pay for advertising.
Maybe they're good at balancing the two, but when it comes time to close the quarterly report, you know which one is going to win out.