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can someone explain to me why this is a separate app and not just a view in Instagram? IG has the potential to be Meta's Wechat and this seems like it does that journey a disservice.


Instagram has launched many other services as “just a view in Instagram” that people did not use.


Another offering. Another ad platform. They might merge if it doesn't grow.


The EU will never let "Meta's WeChat" become a thing. That is a good thing.




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