I had the same thought, but I take it even further,
Most people also don't go to be told a challenging story, they want something simple, quick and easy like popcorn.
I don't really know how to find the source, but I once read that netflix customers will put movies they feel they should watch (like important pieces of cinema) into their queue, but when they arrive the customer let them sit around longer before watching them than a generic mindless entertainment flick.
Bingo. If I'm up for a complex meaningful story - of which there are many in my queue - I'd rather go do something. Dropped the DVD subscription in favor of streaming-only precisely because when I'm brain-dead enough to want to watch something I want to grab something suitably unenlightening from a menu of options, not whatever highbrow disc is sitting on my shelf collecting dust.
When the Great Netflix Psychotic Break happened, about a million customers came to the same conclusion.
Most people also don't go to be told a challenging story, they want something simple, quick and easy like popcorn.
I don't really know how to find the source, but I once read that netflix customers will put movies they feel they should watch (like important pieces of cinema) into their queue, but when they arrive the customer let them sit around longer before watching them than a generic mindless entertainment flick.