It isn't click bait. If you follow the network of blogs Dan talks about you saw the blatant self-interest machine hard at work in realtime. I was disgusted by it, but I'm not a tech writer, thus no platform to weigh in on. I'm glad someone picked up on it and gave it to them, and you only have to glance at the comments he got to know that I'm not the only person who felt this way.
Article might be worthy, but this title gives me no insight into the content of the article and thus doesn't allow me to decide if I want to see it or not in a first place. How would I guess that it's about "network of blogs with the blatant self-interest machine"?