I've been to two 'Immersive Theater' 'experiences' which sound similar to the spy experience mentioned in the article. And I found them rather contrived.
The actors stick to a script, and any attempt to interact or change the outcome of the experience is largely ignored. If I wanted to be ignored I'd go to the cinema, musical or a normal theater production.
Other experiences, e.g. Clay Shooting, treetop walks, jetboat rides and the such are generally prohibitively expensive to do once a week, and aren't really accessible unless you live close by. At least with the cinema I can afford to go once a week, see something different each, and it's a short walk/train/bus journey from home.
this is disingenuous. there are other elements to immersive theatre than being included in the script. would you say the same about going to a play?
that said, i've been to shows where they use the audience. it depends on the production. likewise, i'm sure there are some movies you enjoy and some you wouldn't.
The actors stick to a script, and any attempt to interact or change the outcome of the experience is largely ignored. If I wanted to be ignored I'd go to the cinema, musical or a normal theater production.
Other experiences, e.g. Clay Shooting, treetop walks, jetboat rides and the such are generally prohibitively expensive to do once a week, and aren't really accessible unless you live close by. At least with the cinema I can afford to go once a week, see something different each, and it's a short walk/train/bus journey from home.