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What did you do to get Scoble to do an interview with you? Just a friendly email to him?


Battle the dragons to get up 6am in the morning. Drive through a snowstorm up up up towards the mountain of Doom in the alps. Sneak past the security guards in Davos & enter the WEF. Sit around for hours like a good little camper, freezing your butt off.

Ok, done with the editorializing, here's what you should do in reality: find out where he'll be, go there, talk to him, be normal. He's very approachable.


Scoble himself explains that on the Google+ post


The relevant quote from Scoble:

By the way, PR people should take lessons from Denis. He not only drove a few hours to see me in Davos, but he taught me to sled, which was one of the highlights of my trip to the World Economic Forum. Of course no good deed goes unpunished because I beat him down the hill.


"taught me to sled"

Does "sled" mean something unusual here? My experience is that it is similar to falling down a hill, but with something slippery under you-- not really a skill that needs teaching, I thought.


You haven't been to Switzerland, have you? Or you are from Switzerland and all of this is child's play.




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