If it were just a publicity stunt, I might agree with you. But they have to use up the fuel in a test flight anyway. It's not like they can go up for 20 minutes and say "all good" and end the test.
It's much more important to be environmentally conscious with the bigger stuff. One test flight isn't going to make the tiniest dent in worldwide carbon dioxide emissions. It's much more important to advocate for changes on an industry-wide and systemic level, rather than protesting one-off slightly wasteful novelties.