Red Hat is now worth 10% of IBM's revenue, and growing.

They had 3.4 billion reasons to acquire when they acquired it in 2018, and they had roughly 6 billion reasons not to touch it last year.

IBM "touches" Red Hat on a constant basis, needling and throwing its weight around to make way for blue ribbon 7 figure deals that never materialize.

Big list of companies to upsell to.