This is a tough situation for Curebit. People are now looking for a pattern of behavior, and unfortunately for them, they're finding it. The company hasn't been given the opportunity to change their behavior. Should they? If you find a spouse cheating, should a history and pattern of dishonesty be ignored because they say "I didn't know it was wrong"?
I think the lesson here is to behave with the same integrity and respect for other people's work before funding as you would when you're a big and successful company.
It's a matter of degree. It's somewhat similar to the GoDaddy support of SOPA/PIPA and reversing their position after the online protests. On one hand they reversed their position but on the other they supported the shitty legislation in the first place.
I think the lesson here is to behave with the same integrity and respect for other people's work before funding as you would when you're a big and successful company.