The problem is that marketing is still what drives big numbers to watching a show. Lots of money is spent so that people know when the premiere and finale of each show is, every season. When shows are sold internationally, it's the local distributor who puts up the money to do all of the local marketing and slots in a local TV channel or other distribution. If a show was made everywhere internationally, the local distributor would miss out on the ability to monetize that viewer, since they went to the US site and watched it there. Some of the youngest, savviest audiences (ie the most valuable) would be lost.
This would go away if it was possible to synchronize broadcast episode schedules in all target markets, but that's almost impossible due to local differences. Also, it would mean that shows need to air the same time, and TV shows are really risky. Nobody is going to put up shows for international distribution until they've seen how it does in the US first.
This can also go away if a show goes exclusively pay-per-episode. This would only work for certain shows (can't see this for American Idol, but maybe for Breaking Bad), and only if streaming numbers were huge. Right now, they're pretty small. Hulu gets 6-7mm unique viewers per month across all of their content. It's safe to assume even a popular TV show is only going to get a few hundred thousand at the most. Breaking Bad's finale received 1.9mm TV viewers, so it's still TV that's driving scale. For more popular shows like Big Bang Theory, it's a few times that.
Very exciting times, but it will take a while. It was only in 2011 when we got services like Spotify broadly available for music, even though iTunes launched in 2001. Ten years to shift the consumer habits (ownership of bits; legacy of plastic CDs), industry thinking (signing the big 4; establishing royalty structures), and technical availability (3G/4G widely avail). Hulu launched publicly in 2008, so I'm looking forward to 2018.
You are so very wrong. Hardly any marketing is done for US shows abroad. You could easily miss the premiere of a new season if you weren't paying close attention.
US shows are thrown on the air mostly as filler, with some rare exceptions they are not the big moneymakers for non-US stations. Although not as carelessly as in the days before DVD box sets and mass piracy, when a episodes could be shown in the wrong order, series just disappear from the schedule unannounced for months, or stay on the shelve for years.
But they will still happily announce a series as "the new hit series from the US", knowing full well that the show has already been cancelled and they only have the 13 episodes to air... This is also largely because US shows are sold as package deals. If you want to buy House for your local market, you also have to buy the rights to crappy series you know nobody will watch, at least not on your station. So even if there is a potential audience for those series, they will barely get a chance to watch the series, since it will be programmed at some ungodly hour.
The Dutch broadcasters managed to ruin many shows like for instance Six Feet Under or Battlestar Galactica that way. Yeah, lots of people still saw them, but either pirated or on DVD. Following them on television was near impossible.
It's a business-model that prefers to destroy a popular product in order to maintain an artificial scarcity rather than to sell it directly to the consumers at reasonable price.
Maintaining this model ensures Hulu is never going to be available outside the US, unless the whole local broadcast market completely collapses.
Because there is more money to be made in ensuring that a show does not reach its audience. That's how fucked up the system is.
>Maintaining this model ensures Hulu is never going to be available outside the US, unless the whole local broadcast market completely collapses.
Can that time really be that far off? My impression is there's a huge demographic split between people who get shows on TV and people who get them on the internet. Granted, my friends are mostly tech types, but I don't know anybody who watches television in real time.
How long can the broadcast model survive if nobody is watching the commercials?
You are so very wrong. Hardly any marketing is done for US shows abroad. You could easily miss the premiere of a new season if you weren't paying close attention.
I live in Australia, and a HUGE amount of marketing is done for new US shows that they think will go well in Australia.
For example New Girl has had constant promotion for months, while Homeland has only had mild promotion.
This would go away if it was possible to synchronize broadcast episode schedules in all target markets, but that's almost impossible due to local differences. Also, it would mean that shows need to air the same time, and TV shows are really risky. Nobody is going to put up shows for international distribution until they've seen how it does in the US first.
This can also go away if a show goes exclusively pay-per-episode. This would only work for certain shows (can't see this for American Idol, but maybe for Breaking Bad), and only if streaming numbers were huge. Right now, they're pretty small. Hulu gets 6-7mm unique viewers per month across all of their content. It's safe to assume even a popular TV show is only going to get a few hundred thousand at the most. Breaking Bad's finale received 1.9mm TV viewers, so it's still TV that's driving scale. For more popular shows like Big Bang Theory, it's a few times that.
Very exciting times, but it will take a while. It was only in 2011 when we got services like Spotify broadly available for music, even though iTunes launched in 2001. Ten years to shift the consumer habits (ownership of bits; legacy of plastic CDs), industry thinking (signing the big 4; establishing royalty structures), and technical availability (3G/4G widely avail). Hulu launched publicly in 2008, so I'm looking forward to 2018.