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Excellent point; I can even imagine some point in the distant future where a conversation along the lines of the following takes place:

"Oh you never want to use GoDaddy." "Why?" "They suck, use Ghandi or NameCheap" "Right... but WHY... ?" "There was this thing a few years back... they just suck." "Oh ok."

How many times do you think a conversation like that took place during the early years of the iPod before it was so mainstream?

Or Ford vs Toyota... or McDonalds vs. In-and-Out... or DirecTV vs Cable back in the day.

You forget the details of the conflict, but you file away the conclusion: "XYZ sucks!" and that is how people will remember GoDaddy until they make an active effort to redefine themselves as a customer-focused company.

Which I doubt they will; they don't know how to run that company and it would be a very expensive transition.

Instead they will just fade into the future until someone else steps in and redefines them and takes them to the next level (e.g. cloud hosting / SaaS offerings) or they dry up and die.



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