I don't understand the notion that this is somehow a distraction to the real SOPA fight. Maybe I'm alone in this issue having heightened my knowledge, opposition and action against the bill?
Go Daddy is totally insignificant in the scheme of things. The list of SOPO supporters is very deep and monopolizes many industries. Can you work out an effective boycott of all major record and movie producers, all major television networks, publishers (Elsevier, Macmillan, HarperCollins, and various coalitions), pharmaceuticals and beauty products (Pfizer, PhRMA, L'Oreal, Revlon, etc), banking (Visa, MasterCard, American Bankers Association), sports (NFL, MLB), Apple, and Microsoft?
Hurting Go Daddy over this is fine, but I suspect it is inconsequential to whether SOPA passes, and most of the key supporters aren't concerned about boycotts anyway.
The point isn't how significant GoDaddy is. The point isn't how much business damage GoDaddy is suffering, if any.
The point is about how much awareness this event is raising and how much of an impact it is having on encouraging people to do something (anything) to express opposition to the bill. One example: I had not seen SOPA on the nightly news until now.
I don't think this event has been or will be considered "inconsequential". There's a small chance it will be one of the more important events in the opposition.