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App Store is 14 years old. If Apple wanted to take a cut of literally everything that was facilitated using the phone e.g. Amazon or eBay they would've done it a long time ago.

The benefit to Apple is the same reason that Google invests in Project Zero.

Higher consumer confidence that a product is safe = higher engagement = higher revenue.



Here are a few of the emails I was mentioning:

https://www.twitter.com/techemails/status/148133934582287974...




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