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Why? I'm aware of two people I know who don't have Facebook accounts. My sister who lives in a house bus, and a guy I used to work with whom we used to make tin foil hat jokes about.

Even my 80+ grandmother is on Facebook and she doesn't even own a computer, but she check it every week at her friends house. And get this she is thinking of getting a computer to use Facebook (and find recipes and knitting patterns).

Most people I know check Facebook every hour or some leave it open all day long. Many have IM hooked up so they can chat at will. So login rates are far as I'm aware are very high for the average person. I do hear the odd person who doesn't log in very often but I can stereotype them as grumpy sys admins who tend to hate everything and probably don't have the critical mass of friends to make facebook useful anyway. Because in reality it is a useless service if you aren't a people person.

Anyway thats a penetration level I can barely fathom, and from what I understand my experience is actual the norm and not the exception.

If you look at the metrics people pull out every so often, Facebook alone is larger than the entire internet a decade ago. One website is BIGGER than everything. How ridiculous is that? to be that big they could only do it with numbers which analysts are suggesting.



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