Do .com domains still matter? Especially expensive "good" ones? Does a mortgage company really need to be known as "better.com"? Does a screen recorder really need to be known as "loom.com"? Yes these are short and expensive English words, but they are also unintuitive and honestly as a result unmemorable. There are times I see a company with englishword.com and it has nothing to do with their company and therefore I can't remember it. Lemonade.com? Oh yeah, insurance.