I know. And Ive been waiting ever since Facebooks IPO when are people going to relize the tech for target marketing is more effective than what it seems.

The reason why it seems not as effective (at lower price brakets) is because the entire industry is based on fake numbers. This fake degree of effectivity allow them to balloon the prices,

1st By alleging that the ad is "as effective as what you are willing to pay" 2nd. Their "massive" userbases.

In reality lower priced ads are not effective precisely because their userbase is not as massive.

as such what should be defined as normal tier is now the highest priced type of advertisement campaign.

The people hardly dig into this as there is no real incentive, billion dollar companies are not being sold all the time.

The % of bots was known to be between 15 and 20 before he made the deal.

If your plan is to buy a soda company to sell soda I would not believe a good strat is to reveal how cheap the product is, in reality, you are basically cornering yourself.

If he manages to buy it,the issue will immediately dissapear.

If he would genuinly made an effort to unmask the industry to help the consumer, I would be behind that.