Well, yeah. Bankers would go to jail [1] for the kind of market manipulation google does on ad markets [2]. The realization may not have dawned on our industry yet, but the abuses big tech is currently into are the kind that gave banks their reputation, and also their regulation.

[1] e.g.: https://www.bbc.com/news/business-36737666

[2] among others: https://www.forbes.com/sites/enriquedans/2021/01/19/jedi-blu...